Music & Entertainment Industry Studies, BS in Music
Learning Outcomes

Music & Entertainment Industry Studies (MEIS) developed the following student learning outcomes so faculty and students have a shared understanding of the learning goals directing the curriculum. Students are expected to be proficient or above in each of these areas by the time they graduate from their program.

1. Creative Expression

2. Content Knowledge

3. Analytical Process

Creative Expression

Students will be able to express themselves and their musical art in the areas of entrepreneurship, recording engineering, composition, and performance.

Specifically, students will be able to:

A. Develop music industry related projects which are expressions of creativity. These could include, but are not limited to, creating musical compositions, producing musical recordings, developing performance skills, or creating artist management/business plans.

B. Exhibit skills via musicianship courses (theory, composition, etc.) at levels appropriate to focus areas within the performance, recording, and music business areas.

C. Integrate the spirit of entrepreneurship into performance opportunities, capstone recording projects, organization creation and creative works in all areas of the entertainment industry.

Content Knowledge

Students will have a comprehensive historical understanding of music and the music industry, while also having a propensity for new technology and experimentation.

Specifically, students will be able to:

    A. Identify local, national, and global perspectives and promote a cross-cultural understanding of trends in the music industry.

    B. Create professional quality projects that relate to the history of music from previous centuries.

    C. Prepare a capstone project which shows an understanding of the standard industry practice and builds on historical trends.

Analytical Processes

Students will be able to think critically and engage in meaningful problem solving.

Specifically, students will be able to:

A.Identify opportunities and risks in the music industry and be able to find manageable solutions.

B. Apply knowledge from their specific focus areas to other areas in the music industry. This could include a performer understanding audio reinforcement techniques, an audio engineer being able to analyze a song’s form, or a music business student creating a social media plan for their music ensemble.

C. Analyze future trends in the rapidly evolving world of digital music and apply that knowledge to solving issues.